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Brand Development Story

Australian · UGG Auspecial
In Australia, UGG is not a brand concept, but the general name of wool snow boots which originated from Australia. It originated from the ancient Australian wool shearing industry. The shearers took a small piece of sheepskin from the sheep and made foot-wrapped boots by trimming and sewing. They called these boots ugly sheepskin boots, the predecessor of UGG, which was Australia during World War Ⅱ. The special boots of the Asian AirForce.

UGG has along history of making snowboots in Australia. It is the National Snowboots in Australian hearts and the most ideal footwear in winter.However, the original UGG also has obvious shortcomings, such as poor appearance, simple sole, dull color, and is the insulation of the international stage.

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